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Description:
Construction companies spend considerable time developing and executing marketing plans heavily focused on client retention. Often in that planning and executing, we focus on new clients and markets, project pursuits, and even geographic growth opportunities, while forgetting the most powerful weapon in our marketing arsenal—our existing clients. It is a widely known fact that securing new clients are five times the effort and resources then existing clients. By learning what your clients really value, you can build a meaningful marketing plan that cultivates the client loyalty your firm desires and increases profits.
This webinar, led by seasoned construction marketing professional, Danielle Feroleto, CPSM, MA, will discuss the importance of client surveys in building your true differentiator, messaging and, most important, the real reason your client buys from you. In addition we will discuss client survey structures, how to get the best response rate, and measure your firm’s performance over time.
Speaker:
Danielle Feroleto
Owner & Founder
Small Giants
Danielle Feroleto is the owner and founder of Small Giants, a marketing, business development and strategic business services group. Established in 2006, Small Giants was created specifically to serve developers, architects, engineers, general contractors, subcontractors, and related companies in achieving strong, strategic, marketing and business development goals. Danielle works directly with general contractors on marketing strategies, innovative ideas to differentiate their firms and develop specific marketing activities to give companies a distinct competitive advantage. Through these efforts, Danielle has been recognized as a nominee for Marketer of the Year through the Phoenix Business Journal and most recently named one of Arizona's 20 Most Influential Women in Commercial Real Estate.
Everyone who registers for an AGC WebEd will receive a link with access to the audio recording and the presentation.
Technology Requirements:
AGC of America uses Go-To-Meetings to conduct WebEd. You will not incur any cost for using the platform. However, if you have not used this platform previously, please test your computer prior to the WebEd. You may be required to download software, i.e., Java and may need administrative rights to your computer. For computer specifications, please visit https://www.gotomeeting.com/meeting/online-meeting-support or contact webinars@agc.org.
AGC of America WebEd Cancellation & Refund Policy:
If you will not be able to attend an AGC of America WebEd program for which you have already registered, you may qualify for a refund of your registration fee or be able to substitute another employee within your organization. If you cancel your registration at least ten (10) days prior to the webinar, AGC of America will provide a full refund. No refund will be provided if you do not meet this deadline, however you may transfer your registration to another employee within your organization. AGC of America will provide all registrants with a recording of the webinar and the PowerPoint slides following the program.
Any questions or changes to your registration should be made via email to meetings@agc.org(link sends e-mail).