Where is the ROI of BIM? Are we looking in the right places? How do you measure it? Who gets it?
It is time for some answers.
The ROI of clash detection is no longer enough – that’s only the proverbial “low-hanging fruit”. By now, we should have all learned that adopting BIM is a serious investment in innovation within an individual organization, a change in corporate culture and an evolution of the entire AEC industry environment.
Have we assumed that our Return on Innovation Investment improves as we gain more experience and explore new BIM uses? Yes, more owners are asking for BIM – sometimes without knowing what it means. Now is the time to take a serious look at the ROI² generated from this process. Access link here.
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