AGC Business Development Forum

The AGC Construction Marketing Forum was recently renamed the AGC Business Development Forum. The decision to rename the Forum is based upon the results and feedback the Steering Committee received from the AGC Construction Marketing Forum Visioning Survey that Forum members participated in over the summer. Years ago, marketing meant selling work. It was the common term for “sales” at the time the Marketing Forum was originally named. Today, marketing is part of the process of selling work, along with the sales function and customer service. Those things roll up to the bigger concept of business development. By renaming the Forum and focusing on the term business development AGC and the Steering Committee hopes to better encompass the needs of members. Stay tuned over the next several months as Chair Cynthia Paul, Managing Director, FMI Corporation, and the Steering Committee develops a strategic plan for the Forum, which will include best practices, tools and other resources that will provide value to your business. To review the recent AGC Construction Marketing Forum Visioning Survey visit www.agc.org/businessdevelopment. If you’re interested in joining the Business Development Forum reach out to Sarah Gallegos at gallegoss@agc.org.