Jenny Grounds, BOUDREAUXThe idea of performing market research can often feel like a burden for small marketing groups. The everyday tasks already on your to-do list can easily fill up a 40-hour work week. Where do you find the time to research, compile, and analyze piles of data on top of everything else? Market research doesn’t have to be complex or require robust, expensive studies to be effective. By breaking it into small, manageable pieces, you can gather information that will directly benefit your A/E/C firm without overtasking your teams.

Most major construction spending categories increased from July to August but activity was mixed compared to spending levels a year earlier, according to an analysis of new government data by the Associated General Contractors of America. Association officials noted that big drops in public investments mean infrastructure will continue to deteriorate and impede economic growth.

Ida Cheinman, Substance151It’s time that professional services firms faced a couple of hard truths: First, no one wants to subscribe to an e-newsletter, and second, a single email is not going to make the phones ring.

Anne Liberto, General Building Contractors AssociationEveryone wants and values their business relationships, but how do you establish effective business relationships? Is it just about meeting people? You meet someone, talk, and you have a relationship. Seems easy, yet effective business relationships take dedication and commitment. The following are key to building effective business relationships.

Thirty-six states and the District of Columbia added construction jobs between July 2016 and July 2017, yet only half the states added construction jobs between June and July amid declining public-sector investments in infrastructure and other construction projects, according to an analysis by the Associated General Contractors of America of Labor Department data released today. Association officials said firms in parts of the country that build infrastructure projects are seeing less demand for their services amid overall declines in public-sector spending.

Construction employment increased in 264 out of 358 metro areas between June 2016 and June 2017, declined in 57 and stagnated in 37, according to a new analysis of federal employment data released today by the Associated General Contractors of America. Association officials noted that even though most metro areas added construction jobs, the employment gains were particularly pronounced in the western third of the country.

Riverside-San Bernardino-Ontario, Calif. and Bloomington, Ill. Experience Largest Year-over-Year Gains; Houston-The Woodlands-Sugar Land, Texas and Grand Forks, N.D.-Minn. Have Biggest Annual Declines

Construction spending in June declined from May but increased from a year ago as public investment shrank for nearly every type of structure, according to an analysis of new government data by the Associated General Contractors of America. Association officials cautioned that the significant declines in public-sector construction spending come at a time when much of the nation’s public infrastructure is deteriorating due to age or overuse.

Anne Liberto, General Building Contractors Association A brand is NOT a logo. Or a tagline. Or an identity system. A brand is an expectation of experience and a promise delivered. It’s the perception others have about your company – its people, culture, products, and services. Your company builds its brand, or rather the percepton of its brand, with every customer contact, planned or unplanned. Every interacton, no matter how insignificant, shapes your brand’s perception and drives your customers’ behavior. Rebranding is about taking control of what your audiences think – and say – about your brand. It’s a tool for changing existing perceptions and for defining and differentatng a brand, turning it into the most powerful competitive advantage and a weapon against becoming a commodity. A rebrand implies fundamental changes in thinking about your brand before you get involved in tactical details of execution.

Lindsay Andrews, Kokosing, Inc. For many construction companies, marketing supports the Business Development department in winning new work. This includes responding to project opportunities through the creation of statements of qualifications, proposals and presentations. Depending on company size, perations staff or team members working in different departments such as HR or Accounting may have marketing responsibilities. In some cases, companies haven’t needed a marketing department until now. If you’re just setting up your marketing department, planning it to support Business Development is priority No. 1. Here are some tips to help you lay the foundation and set your company up for long-term success.